Not only does Philips Hotel TV now have a highly functional and active Facebook page, Twitter account, LinkedIn group and YouTube channel, but they are in fact also being used in active and smart ways.

Wouter Staal, Senior Global Marketing Manager Hotel TV at Philips Consumer Lifestyle and initiator of the workshop:

Wouter Staal, Philips Hotel TV

It’s about what we do with it, and this has been the biggest change. We have succeeded in getting people to think positively about the opportunities available and the benefits we can gain from social media in our B2B situation.

The best example that this has been a success is possibly the new series of NET TVs that Philips Hotel TV launched this week. The NET TVs now include social media services, even though this was not our original plan!

We made a film about what Philips Hotel TV has achieved since the Budeco workshop to explain things to the outside world, but also to raise awareness internally.

Watch the film below. Are you interested in how Budeco can help you make smart use of the possibilities of social media? Please read on about what we can do, or contact us for a no-obligation introduction.

Unfortunately, for some organisations, the lack of any such guidance is reason enough not to start exploring the possibilities of social media at all. But it’s not really all that difficult, or new for that matter. We all know, for instance, that you should not leak confidential business information, and this will no doubt already be covered in the employment contract. We understand, though, that in some cases it is helpful to have a social media policy or code of conduct in place. For this reason, we have developed a social media policy generator for organisations that take a positive stance towards their staff making use of social networks.

Please complete the fields with the details of your organisation, answer some simple questions and make a few choices. Within only a few moments, you will be e-mailed your ready-to-go Social Media Policy, tailor-made for your organisation. Your Social Media Policy is provided ready for use, but you are of course free to modify it further as you see fit.

Oh, and about the price? We provide it completely free of charge as feedbackware. You may use it however you see fit, but we always appreciate your feedback: what works, what doesn’t, what did you add yourself or what’s missing? Please let us know, so we can improve the next version!

Wait no longer and start creating your Social Media Policy now!

Wouter Steel, EMEA Marketing Manager of Philips Hotel TV says: “We have been experimenting for about six months now with the options presented by social media. We have set up a Twitter account and created a Facebook page. There were a few people who saw its usefulness, but there were also some that were still not so sure about what we should be doing with social media. In any case, my feeling was that it was time for us to take a more coordinated and well-considered approach. We then set about finding a partner to support us.”

Wouter Staal, Philips Hotel TV

We asked three parties to put together a proposal for us, and we eventually chose Budeco’s bid. The main reason for this was their focus on business development. That’s what it actually comes down to: the goal is to strengthen your business, and marketing and the use of social media is a means to an end, no matter how new and innovative it may be.”

Wilco Verdoold of Budeco says: “Together with Wouter, we designed a workshop for the management team of Philips Hotel TV. It’s a very diverse group that includes the product manager, the international key account manager, the business manager… And some of them had virtually no experience, while others had plenty. We solved this by approaching social media not so much as tools, but by looking at them in a more conceptual way: what’s behind them, why do people actually use them, and what do they use them for? What role does word of mouth advertising play and how can you influence it? And secondly, of course, by focusing on the business objectives, because that’s why we’re all here. If you can’t strengthen your business by using Twitter, then don’t bother with it.”

Wouter concludes: “The day after the course, I posted my feedback on LinkedIn, completely in keeping with the theme. We are very happy. Marco and Wilco have managed to inspire the participants and to create buy-in among this complex target group (very generation X). At the end of the day, we had come up with a clear strategy, objectives and specific activities for 2011, enjoying the support of the entire team!”

Are you interested in a Social Media Strategy Workshop for your organisation? See here for a general programme description, or contact us to discuss your options for a tailored solution.

Kevin Henry, founder and Director of Education at InfosecProfs, has been teaching for 30 years. Especially because of his involvement with (ISC)², where as Head of Education he was responsible for many years for all security certification programmes such as CISSP®, he has shared his knowledge of information security with thousands of IT professionals.

Kevin Henry: “Information and Information Technology are key elements of the faster, better world we live in. We at InfosecProfs are committed to creating a culture of security and reliability that will enable the growth of society, the improvement of services, and the realisation of potential for every person.”

Rick Bellwood: “Budeco provides just what we need. We are good at information security, but not so much at business development. The involvement of Budeco enables us to focus on what we are good at, thus creating the much needed leverage for our starting company!”

“It’s great to work with these professionals,” said Marco Frijlink of Budeco. “Quality is the foundation of everything we do. The founders of InfosecProfs are extremely knowledgeable and experienced. For us, the challenge is to package this and present it to the market in such a way that the company becomes so successful that they can focus on what they do best: providing great education.

InfosecProfs has a wide portfolio of courses that can easily be provided anywhere in the world. We work with local partners, who want to add our state-of-the-art certification programmes to their own training portfolios, and in each region or area we look to form exclusive partnerships. Initially, we are focusing on the United States and the United Kingdom, but step by step we will also expand to other countries,” said Frijlink.

Interested in adding the portfolio of InfosecProfs to your offering? InfosecProfs are still looking for an exclusive partner for the Netherlands. Please contact us for a no-obligation introduction.

Wilco Verdoold from Budeco has given three Social Media workshops this year for more than 90 participants. Professor Jan van Zwieten, Managing Director of the Markus Verbeek Business Academy:“Social media are a phenomenon that is currently generating a lot of interest. By partnering with Budeco, we were able to give our (previous) course participants, as well as our teaching and administrative staff, insight into the key opportunities, but also the pitfalls, of using social media in a short space of time. The response from participants was very positive. For us, this is reason to talk to Budeco about a more permanent contribution to our master’s programmes.”

Curious about the full story or about how Budeco could help your organisation?
Please contact us.

Hans van der Ploeg, Managing Director at VBO Makelaar: “For us, this is also the big appeal of Budeco’s approach. We were looking for practical and useful support to raise the profile of VBO and our new website through the intelligent use of social media. Budeco understood exactly what we wanted and came up with a practical approach. There was no management report, but simply a plan that they actually put into practice themselves. As a no-nonsense entrepreneur, that appealed to me a lot! “

Together with Richard Biesta, Sales Manager at VBO Makelaar, Budeco has made sure that VBO had accounts created and set up for all relevant social media, including LinkedIn, Twitter, Hyves, Flickr, Facebook and YouTube. The accounts are linked together as far as possible, so that content placed on the VBO website is automatically posted to the various social media sites.

For the estate agents affiliated to VBO, Budeco developed a handy information booklet that offers a practical starting point for agents looking to work on their own social media presence. Moreover, they also have access to a website with up-to-date information.

Social media course for VBO estate agents

Training Social Media for Real Estate Agents

From autumn this year, VBO will be working with Budeco to provide its member estate agents with one-day training courses. The course will train estate agents to use social media effectively not only to help their customers sell their properties, but also to maintain more effective relationships with their customers. The first session took place recently at VBO’s new headquarters in Nootdorp, and judging by the response, it was a success:

Clear, refreshing and convincing! — Astrid Zevenbergen – VBO Estate Agent, attended the course in Effective Use of Social Media for Estate Agents

Informative and inspiring — Patricia Diebolt, VBO Estate Agent, attended the course in Effective Use of Social Media for Estate Agents

Biesta: “Working with Budeco is a joy. They know their field, and where things currently stand, but they also translate this in a practical way, and know how to get things done “. The next VBO social media course is scheduled for 16 December 2010. Check the VBO training page for more information and enrolment.

These are things we have already put in place for Budeco, and the interest in these things is growing. How do you guys do it? Could I do it too? So, we’ve now launched our first spin-off: Quickstart: The smartest solution for entrepreneurs.

With Quickstart, you only need to work on the things that you’re good at. The rest is selected, installed and integrated for you, by us. Add your own text and images, and you’ve got a state-of-the-art website, optimised for search engines like Google.

There are three packages to choose from.

Lite: simply a good, modern website.

Basic: adds an online CRM, e-zine features, integration with Google Analytics.

Pro: as Basic, but adds integration with a Google Apps account for calendar sharing, e-mail on your own domain, collaboration with Google Docs, etc.

Whichever package you choose, your new web-based environment will be fully operational within two weeks. For all the details, see Quickstart now.

Budeco helps companies innovate, and specialises in projects that make smart use of modern ICT and internet technologies — not as objective in itself, but as a means to develop new business and to add innovation and improvements to the way they work. But our position comes with responsibilities too. Hence we want to organise our own business as smartly, efficiently and effectively as possible. More on how we do that can be found in our blog at: Budeco, the making of (in Dutch).

Right from the start, we have taken our relationship with clients and opportunities very seriously. This is not just a matter of technology, although technology does help us to put and keep clients on our radar, to communicate effectively and to learn. In the first instance, we selected HighRise, not just because it integrated well with MailChimp, our e‑zine distribution software, but also because it wasn’t too complex and it looked state-of-the-art, thanks in part to its tight integration with Twitter (in the contact pages, for example, you get to see your client’s address and other traditional contact details, but you are also shown their latest Tweets, whether they clicked on your e-zine and, if so, which parts). So it was a sensible choice to get started quickly and effectively.

Four months later, we have started to get enough clients and leads, and the number of contacts we’ve got (around 1,100) is so serious that we decided to select a CRM system for the long term, because waiting till later would probably cause us problems later. What’s more, HighRise provides limited options for managing leads, and we wondered if this could be done any better / more in-depth.

We formulated some key criteria:

Contact management:

record all standard name and address data, but preferably also modern contact data, such as Twitter name, LinkedIn address and blog details, etc. It should be possible for people to sign up for an e‑zine or a course on our website and, after confirmation by us, for all that data to go straight into the database. It should be easy to give contacts tags, divide them into categories and preferably also to include rich information on their click behaviour in our e­‑zines, for example.

Lead management:

It should be possible to create leads and easily link them to one or preferably more than one contact. It should be possible to classify leads (according to a scale of 0% to 100% chance) and to drill down into the sales they generate. Preferably, it should also be possible to see a timeline of sales throughout the deal period. We need to be able to create Actions / To-Do’s, and link them to leads and contacts, and then integrate them with our calendars. In one way or another, we want to be able to put communications (e-mails) with clients and leads into the system. Finally, we need to be able to manage the administration of courses and course participants in an effective way that makes a positive contribution to the administration, but also to the subsequent marketing.

In general terms, the system must be ‘user-friendly’, an important yet difficult concept to quantify. In our case, this means in practice that the program must not be so unpleasant to work with that there’s a hurdle to leap every time you want to use it. That just wouldn’t work. The system should be SaaS-based (Software as a Service), and should not therefore need to run on one of our servers. Finally, price will also be a factor because, although most systems charge by the month, the total cost per year is a serious sum of money. The prices charged vary widely.

Salesforce: complete and complex

The first thing you notice when you take a serious look is the overwhelming choice. TactileCRM, Commence, SalesForce, Capsule (formerly known as Javelin), SugarCRM, HighRise and BatchBook are some of the well known applications, but there are dozens more. We took a practical approach, and after a quick scan we narrowed it down to these seven, which appeared to meet the most important of our criteria.

After we rated them for user-friendliness and price, SalesForce, Commence, SugarCRM and TactileCRM also failed to make the cut. Having said that, SalesForce in particular did seem to meet all our specific criteria and offer a whole load of additional features too. The result is a relatively expensive application (at least €108 a month for us), which offers lots of features we are not going to use. And that’s something that doesn’t help in terms of user-friendliness. It was this in particular that led us to rule SalesForce out.

We were left with Capsule, BatchBook and HighRise. We were already using HighRise, but we had our doubts about its user-friendliness. While it is intuitive to use, it does quickly become messy and therefore less accessible.

Highrise

To make the comparison more rational, we took our requirements and translated these into specific features. We then examined whether the three remaining applications offered these features and, if so, how exactly. To do this, we opened some trial accounts and literally tried out everything, because we didn’t want to run the risk of finding out in a live environment that a feature is not quite as good as it appeared in the marketing blurb. This is a concern in particular for the integration with other systems, such as MailChimp. What one person thinks of as integration, someone else might call one-way import, so it doesn’t do any harm to check things like this out if they are important to you. All packages offer fully functional trial accounts, even including API integration with third-party systems. Which is excellent.

We did check the basic feature set that you would expect in any CRM (the ability to store name, address, phone number and e-mail details), but didn’t include it in the comparison. What remained were the points that we needed to test in order to understand whether or not and how they worked, and which were ultimately decisive in the choice we made. After a total of 40 hours of testing and trying, we obtained the following results:

Batchbook vs Highrise vs Capsule

[1] For 2 users, price per month

[2] HighRise needs a third application for this: Formspring

[3] None of the programs integrates so well that unsubscribe data is fed back into the CRM application’s central database. All three put the ultimate responsibility for this with MailChimp.

What you notice is that two of the three packages that best meet our needs are attractively priced. HighRise is remarkable for its price point close to that of SalesForce. In terms of features, though, HighRise doesn’t come close to SalesForce. And as the table shows, its quality is not substantially different than the other application. In fact, the opposite is the case in terms of user interface and user-friendliness, although this is in part a question of taste. We also don’t get the impression that HighRise is making efforts to quickly add improvements suggested by clients. HighRise is out.

E-zine unsubscribes and other statistics

When we send an e­‑zine to around 1,100 people, we need to deal properly with the people who unsubscribe. You don’t want to be sending them the next edition of the newsletter. MailChimp takes care of the technical aspects of this, and does it well as long as there is only one mailing list. If you create a new mailing list in MailChimp (e.g. because you want to mail a different subset of your contacts), MailChimp does not automatically ensure that the unsubscribers from your other newsletter don’t get your new mailing. That isn’t necessarily a problem, but it illustrates why it makes sense to at least feed the unsubscribe data into the central database. And we actually also think it’s odd that a CRM system opts as a matter of principle to distribute contact information through other applications. The same goes for your newsletter statistics. In BatchBook, information on who has clicked what stays inside MailChimp. In both cases, Capsule opts to get that information into the central system via an API. This not only affords more insight, but it is also less prone to errors.

Twitter

BatchBook and Capsule both nicely integrate your contacts’ tweets, displaying them on the contact page. What’s really neat about BatchBook is that it also takes the profile photo from Twitter and displays it on the client’s contact card. It works beautifully and saves a lot of time if you want to add photos to your contact cards.

Deals: status

BatchBook allows you to categorise your leads as either won, pending or lost. Capsule also has these basic categories, but adds the option to create other categories that suit your business. You could create ten different status types if you wanted to.

Deals: e-mail association / dropbox

It makes good sense to add important e-mail correspondence  to the account / deal information in your CRM so that everything that helps you follow up your leads efficiently is all in one place. Both systems allow you to send e-mail to the CRM. BatchBook does this by setting up a general e-mail address that you can use in the BCC field of your e-mails. Your e-mails then arrive in a central message store called the BatchBox. From there, you can move them to the right place in the system. It works, but it’s not incredibly advanced or convenient.

Capsule has a very intuitive solution. You send your e-mails to the system using the BCC field. Capsule then automatically links them to your contacts if they are already in the database. If they’re not, a new contact card is created for your new contact. The next time you log into the system, you simply have to confirm that the e-mail was recognised correctly. For new contacts, you will need to fill in the rest of the contact card. The same principle applies for e-mails you get from contacts. Just forward the messages to the CRM and Capsule will automatically link them to the right contacts.

To-do’s, actions and calendar integration

Every application supports the creation of to-do’s or actions for yourself or other registered users. These actions can be linked to contacts (e.g. someone you need to call back next week) and/or leads. The best thing is if the action can then easily be added to the application where you normally organise your to-do’s. For many people, this is the diary or calendar. BatchBook lets you save the action as an iCal item so you can save it and integrate it with your Outlook calendar, for instance. Capsule doesn’t offer this, meaning that to follow up your to-do’s, you always need to return to the CRM application to check what’s on your to-do list. That’s fine, albeit less elegant.

Conclusion

These are the key differences from our point of view. The systems differ here and there in how they work (Capsule is nice in that it offers categories, and the supertags are a great innovation by BatchBook) and neither package is actually very good at financial reporting on sales pipelines, especially if your accounting is not cash-based. So you shouldn’t use if for this, but the features available are sufficient for your lead management. We also want a manageable system. As other systems prove, you might want to integrate all sorts of things, but in the end this makes the application too complex and inaccessible – and that would make things worse rather than better.

The winner: Capsule CRM

The winner

: Capsule CRM. By a nose. A final, important consideration was that Capsule is being very actively developed, they responded to a query of ours within 30 minutes, and they clearly engage the users in the development of new releases.

Final note

This has been a time-consuming process. All  in all, it has taken at least 56 hours, and we will only be able to make a final assessment of our selection after a few months of use.

We consider it worthwhile, because high-quality, professional communication with our contacts is one of the cornerstones of our success.

At the same time, we cannot guarantee that we haven’t overlooked something. Our choices were made based on our criteria and subjective experiences. They are not intended in any shape or form as recommendations for the choices of others.

Addendum: 20 August 2010

We first published the review above about six months ago and we have received lots of comments on it. In fact, it is one of the most visited pages of the entire website. And on the English site, it’s actually the most visited page. We regularly get questions along the lines of ‘so are you still happy with Capsule several months down the line?’. During this time, certain features have also been changed or added. Because many people are still reading this review, it seemed a good idea to post a brief update to refresh the overall picture and keep it useful. We should point out here that this addendum only covers the CRM package that we chose: Capsule CRM. We make no comparison between the Capsule updates and any existing or new features of the systems discussed previously. It is perfectly possible that new features in Capsule are already available in BatchBook.

Are we still happy?

This is the most frequently asked question. The answer is yes! We had a good idea of what Capsule was good and not so good at, so we have not been disappointed.

Have we learned anything?

Yes … even more than we first thought, we have come to realise that Capsule CRM is not a project management tool. Although it is possible to create tasks as standard and it recently became possible to automatically link To Do items to your calendar, it does not lend itself to providing an overview of your project portfolio. This does not detract from the fact that the features mentioned are still useful! We use the standard tasks, for instance, to monitor all the steps needed to ensure that all participants on our courses are registered and processed correctly.

What has changed?

Frankly, some significant improvements have been made in the last six months. As already mentioned, To Dos can now be created and easily and automatically integrated into your calendar. Now that is a nice feature. What we are really delighted about is the ability to add social media information (such as LinkedIn profiles and Twitter accounts) to the contact data. Capsule automatically retrieves the profile photos, which might not be important to everyone, but we really like it. This is also another good example of how Capsule listen to their users, because this was a much requested feature. It goes to show that user requests do have a real influence on the priorities given to new developments.

Another good example of this is the recent integration with Google Apps. It was often requested by users and therefore implemented remarkably quickly. Capsule can now be accessed from within Google Apps in the same way as you access your e-mail (including single sign-on). This integration makes Capsule the principal administrator of your Google Contacts, making it much easier to share Google Apps contacts across multiple users (Google Apps cannot do this). Very nifty is the fact that if the contacts in your smartphone are Google contacts, this integration means that you have instant access to all your Capsule contacts (including auto-finish) from your phone.

A number of minor usability aspects have also been improved. In short, as we had hoped and expected, Capsule is actively developed and its makers listen to the users remarkably well. We are currently also testing Xero, which integrates seamlessly with Capsule, to manage our financial accounts.

Impartial

We have described the selection process we followed and made this update just because we could, and it was a relatively minor effort for us to share our experiences with the rest of the world. From the responses we get, there would appear to be a great deal of interest in it. We did it totally impartially and this will remain so.

If you appreciate this story, however, we would appreciate it if you would click the Facebook “Like” button. If you want to learn more about Capsule CRM, you can do so using this link. It includes a code so that we get a percentage of any sales you may subsequently generate for Capsule. That’s a great way to show your appreciation for this article if you do opt for Capsule! If you don’t want to do that, you can just use this link that doesn’t include a referral code.

Comaea is the most user-friendly online environment for competence management currently available on the market. The Swedish Comaea has asked Budeco to help the company expand its international presence, starting with its introduction into the Dutch market. In recent months, a lot of hard work has been put into the development and launch of the new Dutch website and Comaea’s official market introduction at the Benelux’s leading HR trade show: Performa 2009. On the occasion, the Dutch Gasunie and Sekisui both won one year’s free subscription to Comaea for 100 employees.

The unique strength of Comaea lies in the fact that it is really easy to use. There is no need to change your current practices and you will receive effective support, regardless of your organisation’s competence management maturity level. Our 3 minutes demo will give you an impression of Comaea’s features and how they work.

Enhancing your competence management means that you will be able to develop and use the knowledge and skills of your workforce more effectively. This will directly boost your competitive edge and, as a result, your organisation’s success!

Want to know more? Contact us for a free, no obligation consultation plus demo of Comaea’s capabilities, or try out Comaea for yourself and register for a trial account!

Free Competence Cafe

Comaea will organise the first Competence Cafe in Utrecht on November 24th. Participation is free and the theme of this cafe will be: ROI of competence management.Read more about this event or register now!

Een korte terugblik

Vorige keer in deel 1 beschreven we de keuzes die we gemaakt hebben om onze organisatie basaal te kunnen laten functioneren. Zijn we nog tevreden met de gemaakte keuzes? Mail en agenda altijd beschikbaar, gesynchroniseerd en gedeeld met Google Apps werkt uitstekend. De keuze voor WordPress voor de website bevalt, we worden steeds beter in het zinvol benutten van de (vele) mogelijkheden. De volgende slag gaat over vormgeving, maar daarover hieronder meer. We hebben de eerste e-zine verstuurd met MailChimp en dat werkte heel mooi, we zijn er alleen van geschrokken dat 3 mensen die zich wilden afmelden voor de e-zine op de ‘dit is spam’ knop drukten. Dat vindt MailChimp niet zo leuk (en wij ook niet natuurlijk). De statistieken van onze website volgen we met Google Analytics en Woopra. De laatste is vooral leuk omdat je daar real-time mee kunt kijken wat er op je website gebeurt. Over eReceptionist twijfelen we nog of het keuzemenu waar een beller in terecht komt niet afschrikt (we hebben wat telefoontjes gehad zonder dat er een bericht is achtergelaten en dat stemt tot zorg…).

Vormgeving

Het ontwerp van het logo van Budeco en de huisstijl ontwerpen (briefpapier, visitekaartjes, etc) heeft de Regiekamer voor ons verzorgd, uiteraard in nauwe samenspraak. De Regiekamer is ideaal voor bedrijven die zelf niet de expertise, het netwerk en de tijd hebben om zich direct bezig te houden met het vinden en aansturen van vormgevers, drukkers, en dergelijke. De extra kosten voor hun inzet verdien je terug door de kosten die je bespaart door niet zelf de inkoop en onderhandeling te hoeven doen.

Waren we in eerste instantie vooral enthousiast over de functionaliteit van onze nieuwe website, toen dat zo’n beetje op orde was kregen we snel behoefte om meer aan de vormgeving te doen. Vandaag (5 november) hebben we een afspraak met een in WordPress gespecialiseerde vormgever om de final touch te doen.

Foto’s

Veel opmerkingen gekregen over de niet al te professionele foto’s die we van onszelf gebruiken en toegegeven, dat waren ze ook niet. W Vermeulen Fotografie deed een shoot met ons en dat leverde een set mooie foto’s op. De eerste hebben we snel op de site gezet, samen werken we de komende weken nog aan het uitkiezen en afwerken van de finale set. En wij hebben W Vermeulen Fotografie geholpen met het ontwikkelen van nieuwe business.

Klanten en contacten

Gelukkig, we hebben contacten, afspraken, offertes die deur uitgaan en zelfs al die getekend terugkomen! En nou kunnen we dat allemaal gaan bijhouden in een spreadsheet, maar sommige dingen moet je echt goed willen doen, en het beheer van onze klantcontacten is er een van volgens ons. Is het mogelijk om veel functionaliteit goedkoop of zelfs gratis te krijgen, dat lukt hiermee niet. Bij Salesforce zijn we minstens € 70 euro per gebruiker per maand kwijt, bij Highrise is dat $ 49,- dat maakt dus nogal uit. Vergelijkbare functionaliteit en Highrise integreert heel mooi met MailChimp en omdat we dat ook gebruiken is dat natuurlijk plezierig.

Vinden en gevonden worden

Sinds 4 november hebben we een Google Pagerank (1). Nou is pagerank niet meer zo belangrijk voor Google bij de classificatie van zoekresultaten als het ooit was, maar het is ook niet vervelend. Het aantal hits dat we krijgen op de website vertoont een gestaag stijgende lijn en daar werken we actief aan. Linkbuilding (zorgen dat andere sites naar ons linken) is daar een belangrijk middel voor. We adverteren voor onze training Sociale Netwerken met Adwords en wat ook tot goede scores in Google leidt is vermelding van onze cursus op Eventbuzz en Eduhub. Natuurlijk Twitteren we onze berichten en Retweeten we ze met verschillende accounts en steeds meer mensen zijn zo vriendelijk dat ook te doen. Tot slot sturen we af en toe een persbericht en dat gaat heel goed met EZPress, waar je makkelijk persselecties mee kunt maken. Kost wel € 89,- per bericht, dus dat kan alleen uit als je er maar een paar per jaar verstuurt anders kan je beter zelf een perslijst opbouwen.

Volgende keer

We zijn in een goede drie maanden al een heel eind gekomen, maar we zijn er nog niet. Volgende keer o.a. meer over de business zelf. Wat doen we, wat willen we doen en wat vinden (potentiële) klanten daarvan?