The way in which people communicate and how you can reach them is changing at a faster pace than ever before. Today’s reality is that your target audience and customers actively participate in social networks, communicate via chats and blogs and have online profiles. Have you ever considered the implications of this development for your organisation? Does it affect your business? Are there opportunities that you do not recognise (while perhaps your competitors do)?

Quick introduction

This one-day workshop will give you a clear and understandable overview of the most important developments relating to social networks such as LinkedIn, Twitter, Facebook, Hyves and Plaxo. What are they really about, who uses them, what are today’s businesses and organisations using them for and why?

During the second part of the training, you will perform a quick scan to find out if social networks could do anything for your organisation. If so, what would this be and how should you best go about it?

In the first part of the workshop, the following topics will be covered:

    • What are social networks, how do they work and who uses them for what purpose?
    • How are social networks related to other modern developments?
    • Inspiring examples: companies and organisations that are employing social networks very effectively
    • Do’s and don’ts: what is possible and what is not? what to aim for and what to avoid?
    • What relevant developments are to be expected in the near future?

In the second half of the training, you will perform a quick scan. Using the Budeco Compass: Social Networks, you will be able to identify the opportunities your organisation has to employ social networks effectively.

No goals = no direction

Using the Budeco Compass:

    • You will set the goals you want to achieve
    • You will determine whether and how you can employ social networks to achieve these goals
    • You will prepare the first draft of a concrete action plan
The training / workshop is intended primarily for managers, marketers and consultants who are directly or indirectly responsible for the achievement of (revenue) targets and want to find out more about how social networks can help them effectively achieve these targets. For instance: marketing managers who want to reach out to their (potential) customers, brand managers who want to get a grip on their online brand perception, HR managers who want to recruit more effectively, consultants who want to develop an online profile etc.
The workshop will be conducted by Wilco Verdoold and Marco Frijlink. They both combine up-to-date knowledge and experience of online marketing and service development with years of management experience. You are ensured that they will understand the specific issues you encounter and will be able to relate the topics effectively to your specific context, allowing you to get the maximum value out of this day.

Course duration and location

This one-day workshop is offered regularly at an inspiring venue in the centre of the Netherlands. Depending on demand, the course language language will be either Dutch or English. The workshop can also be delivered at a different location and/or in-house on request.

Prices

The price for the open enrolment workshop is Euro 575 per person (excl. VAT). Workshop materials, lunch and refreshments are included in the price. The maximum number of participants is 12. Prices for on-site/in-house delivery of this workshop are available on request.

Contact us for direct enrolment or to inquire about the possibilities for on-site/in-house delivery.